Framing clarity in a world of complexity
Consumers are complex, and so are businesses.
At The Frame, I put people back at the center of strategy by turning behaviors, motivations, and context into decisions leaders can act upon.
The result? Confident, human-centered strategies that cut across the enterprise.
In today’s fast-moving world, leaders have no shortage of data. But turning it into decisions that matter is more challenging than ever. The challenge isn’t access to information, it’s knowing what data to trust, how to frame it, and where to act.
Why Clarity Is Hard to Find
Without the right framing, companies waste time and money tackling symptoms instead of root causes
Solving the wrong problem
Too often, insights sit within brand and marketing, disconnected from growth, operations, and corporate strategy, resulting in business-led decisions as opposed to human-led
Consumer insights sit in siloes
Executives are pressured to make decisions in real-time and are often trading quarterly wins over sustainable strategy
Speed of change
Shrinking budgets and leaner teams make it tempting to sideline insights. The companies that keep consumers at the center are the ones breaking through
Doing more with less
Numbers alone create noise, not clarity. Without human context, insights fail to inspire action or unlock growth
Data lacks human context
Multiple research vendors, dashboards, and analytics teams create duplication and confusion, making it harder to align on a single source of truth and align consumer perspective
Fragmented tools and teams
Our Services
Advisory Services
When you need a thought partner
I provide strategic counsel, ensuring that insights are elevated from reporting to actionable. Perfect for leaders who want to embed consumer context into cross-functional strategies.
Project-based Engagements
When you need clarity on a pressing question
From brand tracking redesign to customer journey mapping, I design projects that uncover what drives consumers and translate those insights into strategies leaders can act on.
Fractional Leadership
When you need a function but don’t yet have one
Acting as Head of Insights and/or Strategy, I build the structure, processes, and storytelling muscle that keeps you asking (and answering) the right questions. A lean path to establishing human centricity.
Let’s Frame Your Next Move
Clarity is an accelerator; it sharpens decisions, sparks growth, and keeps people at the center.
If you’re ready to frame what’s next, let’s get started.