Framing insights into impact
I launched The Frame to help leaders embed insights where they belong: at the center of strategy. My style is equal parts analytical and human-centered as I connect dots across data and context, ask strategically imperative questions, and tell consumer stories that inspire confident decisions.
Annette Gore
Even before I knew what “consumer insights” meant, I was curious about humans and their needs, their behaviors, their why. This curiosity has weaved through roles at Deloitte Consulting, AT&T, and Topgolf where most recently I redesigned brand and customer feedback systems to boost participation and sharpen insights across the enterprise, putting the consumer at the center of decision-making.
Through it all, I’ve found my sweet spot: translating complex data and human behaviors into clear, actionable strategies that accelerate growth and improve customer journeys. Because insights only matter if they’re framed to influence real decisions across the business, not tucked away in marketing silos.
When I’m not reframing complexity, you’ll find me at the gym, sipping a glass of wine, cheering on my Georgia Bulldogs, or chasing new sparks of curiosity. Because clarity isn’t about having all the answers, it’s about asking better questions and seeing people in sharper focus.
I can help put the consumer in the foundation of your strategy.
Serve as a thought partner
I help teams elevate the research and data they already have and breaking it free from narrow marketing boxes and reframing it with human context. The result? Insights that move beyond reporting to shape strategies, align leaders, and spark confident decisions.
Provide clarity to your pressing questions
From brand tracking redesign to guiding research designs to conducting qualitative and quantitative UX/CX research, I design projects that frame the real problem, uncover the right insights, and deliver recommendations you can act on tomorrow.
Create structure where it doesn’t exist
Stepping in as a fractional strategic leader, I create the structure, process, and storytelling that your business needs at a fraction of the price of a full-time leader. By ensuring you’re asking the right questions and are set up to answer them, you get human context where it’s needed at a fraction of the price.